Your goals
What must you achieve?
We make the target, priorities and practical limits clear.
Recovery and Growth for Muslim Charities
Your donors see Ramadan for one month. Your charity has to do the work long before it.
We help Muslim charities get ready earlier, raise more effectively and build better ways of working that last well beyond Eid. Our team works with yours across strategy, email, website, campaign performance and the way the work gets done.
Starting at £500 a month plus VAT.
Only six charities will join the coming Ramadan programme.
20+
Years in Muslim charity fundraising
£56M+
Raised across the team's careers
£15M+
Delivered to the field
16,000+
Charities profiled and scored
01 Ramadan starts months before Ramadan
A stronger Ramadan begins with a stronger charity.
Ramadan can transform a charity’s year. But it can also put every weak point under pressure.
If the main appeal is unclear, donors will not know why to choose it. If the donation page is difficult to use, gifts will be lost. If the numbers cannot be trusted, the team will not know what is working. If approvals are slow, good opportunities will pass.
That is why we start before the rush.
We help you fix the foundations, make the important decisions early and give your team a clear plan to follow.
The immediate goal is a better Ramadan. The bigger goal is a charity that can plan, raise and deliver at a higher level throughout the year.
Our experience shows that Ramadan donors give around 45% more than at other times of the year. That opportunity deserves proper preparation.
02 More than a successful campaign
We help you build the capacity to grow.
Most charity teams do not lack commitment. They lack time, clear systems and enough experienced support.
We work with your leaders, keep the plan moving and help put better ways of working in place.
We bring benchmarking experience too. We help you see where your fundraising is already strong, where value is being lost and what a realistic next level looks like for a charity of your size.
- Plan earlier
- Make important decisions before the pressure rises.
- Trust the numbers
- See what is working and where value is being lost.
- Share responsibility
- Stop everything depending on one person.
- Keep what works
- Reuse the learning instead of starting again each time.
03 We find what is holding growth back
Before we add more activity, we find the real problem.
More emails, more posts or more advertising will not help if donors are being lost somewhere else. We look at the whole fundraising journey.
Your past results
What really worked?
We analyse financial and campaign results, the cost of raising income and the figures you can trust.
Your website
Can people give easily?
We review the copy, mobile donation journey, tracking and technical problems that get in the way.
Your donors
What happens before and after a gift?
We audit the email channel, list health, sending reputation, schedule, automations and follow-up.
Your team
Where does work slow down?
We make ownership clearer and reduce repeated work.
Your evidence
Can you prove the case?
We identify the facts, costs, images and updates each appeal needs.
04 How the programme works
Six months. One clear plan. Support all the way through.
We move from understanding the problem to fixing it, preparing properly, managing Ramadan and keeping the gains after Eid.
Month 1
Understand the position
We review the targets, results, campaigns, website, donors, reporting and team.
Month 2
Fix what is being lost
We tackle the changes most likely to improve results and save time.
Month 3
Build the campaign
We shape the appeal, calendar, evidence, giving journey and approvals.
Months 4-5
Test and prepare
We check the plan, pages and reporting before donor attention peaks.
Ramadan
Watch and improve
We track results and help you act while there is still time for it to matter.
After Eid
Keep the gains
We record the lessons and agree the next 90 days.
05 What we can improve with you
The right priorities will be different for every charity.
We agree one plan around the areas that will make the greatest difference to your charity.
Fundraising and campaign analysis
We analyse income, fundraising spend, campaign returns, average gifts, donor growth and reliance on one season or channel. Relevant benchmarks help us turn the numbers into practical priorities.
Email audit and fixes
We run a best in class audit across deliverability, list health, engagement, frequency, content, segmentation, automation and conversion tracking, then complete the agreed fixes.
Email schedule and journeys
We build the schedule, improve the content and manage careful re-warming where needed. We also build the core welcome, post-donation, conversion, lapsed-donor and transactional email journeys.
Website and giving journey
We review the whole website, then fix and update the agreed priority copy, campaign pages, donation journeys, tracking and technical issues, especially on mobile.
Fundraising direction and reporting
A clear target, stronger campaign priorities and simple numbers your leaders can trust and act on.
Team capacity
Clear ownership, smoother approvals, useful templates and better ways of working that stay with the charity after Eid.
These practical pieces sit inside the wider partnership. We bring the experience to guide the whole plan, decide what matters most and keep the different parts working together. You work with us as one team.
06 What your charity will keep
The work should make the next campaign easier too.
A good Ramadan result matters. But the programme should leave your charity stronger than it found it.
- A clear growth roadmap
- A tested way to plan major campaigns
- A better understanding of your donors
- A stronger donation journey
- Useful reporting and clearer measures
- Agreed roles and simpler approvals
- A plan for donor care after campaigns
- A record of what to repeat and improve
The result is less last-minute pressure, less wasted effort and more confidence across the team.
07 What you receive
Clear work. Clear owners. Clear progress.
We stay close enough to help the plan move, without adding more complexity to your charity.
Our readiness commitment
At the start, we agree what should be ready before Ramadan and which parts we control. If we miss one of those agreed items, we continue the management work without a further management fee until it is complete.
- Full Recovery and Ramadan Readiness Review
- Simple scored report and ranked fix list
- Financial and campaign analysis with benchmarks
- Complete email-channel audit and agreed fixes
- Email schedule through Ramadan and beyond
- Core automations, re-warming and email journeys
- Full website and donation-journey review
- Agreed priority copy, journey and technical fixes
- Managed roadmap for the full six months
- One named lead from our team
- Short written progress update each week
- 90-minute growth session each month
- Live Ramadan reporting view
- Mid-Ramadan review and action plan
- Post-Eid review and next 90-day plan
08 Why work with us
We have spent more than twenty years doing this work.
We understand that Ramadan, Zakat, Qurbani, emergency appeals and year-round giving each need a different approach.
We also know what it is like when a small team is carrying too much, decisions arrive late and the campaign still has to go live.
Our team has helped raise more than £56 million and deliver more than £15 million to the field. We bring that experience into a practical working relationship with your charity.
We also bring years of benchmarking experience. We can show how your financial performance, campaigns, website, email programme and donor journey compare with relevant patterns, without expecting a smaller charity to operate like a national organisation.
We do not hand over a long report and disappear. We help you decide what matters, keep the work moving and leave your team better equipped for the next stage of growth.
See our results09 The standard we work to
We measure the work, learn quickly and focus on value.
For eligible fundraising activity that we directly manage, our working standard is at least £2 in measured donor value for every eligible £1 invested.
We agree what will be measured before the work begins. This is a working standard, not a guaranteed return.
10 A special six-charity offer
The fee does not reflect the commercial value of the work.
£500a month plus VAT
Initial term: six months.
The email work alone would normally justify the monthly fee. We have priced the full programme this way because we want to see smaller Muslim charities do better, enter Ramadan prepared and finish in a much stronger position.
We are taking only six charities because this level of work needs real time from our team. It is our opportunity to prove the value we can bring and earn a long-term relationship.
The fee covers the strategic partnership, analysis, email work, agreed priority website fixes, roadmap, updates, growth sessions and Ramadan reporting. Advertising spend, third-party software and a complete website rebuild are separate.
11 Questions charity leaders ask
The practical details.
Is this just for Ramadan?
Ramadan gives the programme an important deadline, but the work is designed to strengthen your charity for the whole year. The planning, reporting, donor knowledge, systems and lessons remain useful long after Eid.
Is this a consultancy programme?
It includes experienced advice, but we do more than advise. We build the plan with you, keep actions moving, complete the agreed work and help your team make decisions as the campaign develops.
Why does it run for six months?
A short review can tell you what is wrong. Six months gives us time to help you fix it, prepare properly, learn from the live campaign and turn those lessons into better ways of working.
What does the £500 monthly fee include?
It includes the strategic partnership, financial and campaign analysis, email audit and fixes, email schedule, core automations and journeys, website and donation-journey review, agreed priority website fixes, managed roadmap, weekly updates, monthly growth sessions and Ramadan reporting. Advertising spend, third-party software and a complete website rebuild are separate.
Why are you offering all of this for £500 a month?
The fee is a deliberate investment from us, not a reflection of the normal commercial value. We want six smaller Muslim charities to do better and we want the opportunity to prove what our team can contribute. If the partnership works well, we hope it becomes a long-term relationship. There is no obligation to continue beyond the initial programme.
Can you work with our existing staff or agency?
Yes. We can lead the overall plan while your staff and existing partners complete the work they are best placed to do. Everyone works from the same priorities.
Do you guarantee a fundraising return?
We guarantee the readiness work that sits within our control. Fundraising results cannot be guaranteed. Our 2:1 figure is a working performance standard for eligible fundraising activity we directly manage.
What happens after Eid?
We review the campaign, agree what should continue and set the next 90 days. Your team keeps the roadmap, the lessons and the stronger ways of working built during the programme.
Start with your target
Let us make this Ramadan stronger, and leave your charity stronger too.
Bring the amount you want to raise, your biggest Ramadan concern and the fundraising work that keeps getting pushed back. The first conversation takes 30 minutes.
Talk to us about your Ramadan targetPrefer to write directly? Email hello@gardenproject.pro.