How we help

Understand the whole.
Work on what matters.

An organisation's direction, fundraising and everyday work are connected. We take time to understand those connections, then help you decide where to focus and carry the work through.

When we can be useful

At a point where clear decisions matter.

You're entering a new phase and want a clear direction for the organisation.
Your programmes do valuable work, but their case for support could be stronger.
Too much depends on a handful of appeals, income sources or people.
The team is stretched and needs help turning priorities into a workable plan.
You have an experienced team and would value an outside perspective.

01 / How we help

Strategy and direction

When the next phase calls for important choices, we work with leaders and trustees on the organisation as a whole: its purpose, programme priorities, income mix and capacity. Together, we decide where to focus and what needs to change.

Work through the decisions ahead, the opportunities and the trade-offs
Connect programme priorities to funding, people and delivery capacity
Sequence the work, with clear owners, milestones and review points

You leave with an agreed direction and a practical plan, shaped around the people and resources available to carry it forward.

Strategic and practical support for Amir Khan Foundation

02 / How we help

Fundraising and communications

Your work needs a clear case for support, and a considered experience around it. We connect appeal propositions, campaigns and the communication between them, so each part has a purpose in the supporter relationship.

Shape appeals, regular giving, supporter email and welcome journeys
Plan and deliver social content, paid digital and search improvements
Improve donation pages and use reporting to guide the next decisions

The result is a connected fundraising plan and the agreed campaigns, communications and supporter journeys to carry it out.

Supporter communication and planning with Mercy For All

A model to explore together

A fundraising cycle that can continue.

For suitable programmes, we can explore a repeatable fundraising model built around an agreed campaign fund. The working target is to raise at least twice that fund, supporting the programme while making provision for a further fundraising cycle. We agree the scope, use of funds, responsibilities and performance measures before work begins.

01 / Agree the campaign fund
Campaign development, management, creative, email, social, advertising and reporting, as scoped together.
02 / Work towards a 2:1 target
The fundraising target is at least twice the whole agreed campaign fund.
03 / Support the programme and review the next cycle
Apply the agreed allocation, assess the results and decide whether and how to continue.

2:1 is a working target, not a guarantee, matched-funding offer or investment return. Before starting, we agree costs, ownership, fund restrictions, allocation and the controls for any further cycle.

03 / How we help

Programme design and delivery

A strong programme needs clarity about the benefit it intends to create and how the work will happen. We can help bring the programme, its costs and the people responsible into a shared plan.

Clarify the programme, intended benefit, scope and costs
Identify suitable delivery relationships and agree responsibilities
Set milestones, evidence requirements and a useful reporting rhythm

You have a programme that can be understood, funded and followed through. We agree Garden's role for each engagement, including what remains with your team and delivery partners.

Project journeys and delivery standards in our own venture, SDQA

04 / How we help

Digital systems and AI workflows

When information is scattered or routine tasks keep repeating, we look at the work with the people doing it. We then improve the process and introduce suitable tools, including AI where it serves a defined need.

Organise project information and make reports easier to prepare
Coordinate approvals and support the drafting of communications
Agree access, human checks and responsibility before tools are used

The aim is less avoidable administration and better-informed decisions. We test the agreed workflow with your team and keep human judgement where the work requires it.

How we approach service and product design at Islamic Wills

Working together

A shared understanding.
A practical way forward.

01
Begin with a conversation
Tell us where the organisation is today and what you want to make possible. We'll listen, ask questions and understand the people and work behind it.
02
Agree what comes next
We'll put a considered recommendation into a short proposal: the priorities, the work, responsibilities, timing and fees. It will reflect our conversation.
03
Work alongside you
As plans take shape, we stay close to your team. We help put things into practice, talk through the decisions that arise and adapt our support as your needs change.

See the approach in our work

Useful places to start